Voice broadcasting company TCN Inc. announced
the release of its new Local Caller ID feature, which allows clients to call their customers while displaying a caller ID number that is local to the customer’s calling area.
This new release brings attention to what has and continues to be a hot topic in the collection space: to change the area code on the caller ID or not. CT.net took a look at the issue here
Here is what some members had to say:
“Spoofing caller ID probably does produce lift in contacts at what might be great risk,” wrote John McNamara, chief marketing officer at LiveVox. “I would add that if a consumer needs to be spoofed to talk with you, it’s probably a low quality contact and yields less dollars collected. Since all RPC’s are not equal in value to us debt collectors, agencies that spoof may be risking class action lawsuits for no or little real gain in collections.”
Others see changing the caller ID area code as a sound practice.
“As long as the debtor can return a call to the number displayed, I don’t see this as deceptive,” Timothy Prunyi, technology sales at Millennium Teleservices, wrote.